From the Ted Talk by Esta Soler: How we turned the tide on domestic violence (Hint the Polaroid helped)
Unscramble the Blue Letters
Esta Soler: As we were in the pcresos of rsiaeleng this campaign, O.J. Simpson was arrested for the murder of his wife and her friend. We learned that he had a long history of domestic violence. The media became fixated. The sroty of domestic violence went from the back page, but actually from the no-page, to the front page. Our ads betkaelnd the airewavs, and women, for the first time, started to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many articles were in The New York Times on domestic vilecone? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.
Open Cloze
Esta Soler: As we were in the _______ of _________ this campaign, O.J. Simpson was arrested for the murder of his wife and her friend. We learned that he had a long history of domestic violence. The media became fixated. The _____ of domestic violence went from the back page, but actually from the no-page, to the front page. Our ads _________ the ________, and women, for the first time, started to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many articles were in The New York Times on domestic ________? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.
Solution
story
violence
process
blanketed
releasing
airwaves
Original Text
Esta Soler: As we were in the process of releasing this campaign, O.J. Simpson was arrested for the murder of his wife and her friend. We learned that he had a long history of domestic violence. The media became fixated. The story of domestic violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the airwaves, and women, for the first time, started to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many articles were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.